Social Media Marketing can be a tricky thing to get right. There are so many channels and content types that it can be hard to know where you should put your focus. In this blog, we will discuss some tips for developing the perfect social media marketing strategy!
Understand who your audience is: It’s important to understand who your target market is in order to create an effective social media strategy. That means understanding not just what they like, but also how they think and behave online. Once you have a clear idea of who they are, then you’ll know what kind of content appeals most to them on various platforms and which ones they’re likely using the most often. For example, if I’m targeting moms in their 30s, I’ll want to focus my social media strategy on platforms that are most popular with this group.
Social Media Channels
Facebook is the number one way moms in their 30s access content online. It’s not just a place for friends and family – they’re also looking at brands and companies here as well. They like seeing photos, videos and other visual content. Many brands have Facebook Groups that they use for promotion – this is a great way to get noticed by their audience
Instagram’s platform works well with photos and video which is perfect if you’re marketing towards moms in their 30s. They like seeing behind the scenes pictures and getting special offers or deals.
Pinterest is a visual platform that works well for moms in their 30s. They like DIY ideas, recipes and other content they can use to improve their lives or the life of someone else close to them It’s also important not just what kind of posts you’re posting but how often you post as this will influence your engagement rates.
Twitter is a good social media platform for moms in their 30s if you’re looking to reach out to influencers. They often use hashtags like #momlife and they’ll retweet brands that align with these interests You can also create polls or quizzes on this platform which will make it more engaging for your audience
Reddit’s platform is good for moms in their 30s if you’re looking to reach out to influencers. They often use hashtags like #momlife and they’ll retweet brands that align with these interests You can also create polls or quizzes on this platform which will make it more engaging for your audience
If you’re looking to target moms in their 30s that are professionals, LinkedIn is the platform for you. LinkedIn offers more than just networking opportunities – it’s a great place to share blog posts and other content with your network
YouTube
YouTube is an excellent social media channel for any mom in her 30s as they love watching DIY videos on how to do their make up, cook healthy foods or how to plan a memorable vacation.
Now, that you understand who your audience is, you’ll want to decide what channels are appropriate for your audience. Keep in mind that just because there are many social media platforms, that you do not have to use each one. Escapade Marketing can help you develop your social media strategy, contact us today!